Mark Leckey’s notion of the ‘Long Tail’

The “long tail” for me is the means of production to broadcast yourself, and what happens when everyone’s a potential broadcaster, transmitting their innermost thoughts around the world. At the same time you’ve got spokesmen like Anderson and Clay Shirky talking—sometimes directly—about love, as a means of production, a congregation of amateurs building the Tail from within. So I see it as a long tail of desire.

One response to “Mark Leckey’s notion of the ‘Long Tail’

  1. Leckey’s conception of the self-organising principle of the Internet, as an antidote to the rarefied space of the professional artworld (which prioritises uniqueness and things that can’t be copied) compliments Amateurist thinking.

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